The IY story evolved from a desire to create a brand that represents more than just products. It began with people and purpose in mind; and the creation of products that carry a message of hope. Ultimately, their significance is not measured by their products or performance, but by the generosity of their lives.

IY Apparel was launched in 2017 with a mandate to create sustainable income for Ingane Yami Children’s Village. They donate a percentage of every sale to the Village. Their dream is to keep increasing this impact as their business grows. They believe in the principle of promoting fair trade and empowering people. We love the idea that we can be part of a movement that believes in a ‘trade over aid’ solution for our communities.

Ingane Yami is a Children’s Village located in Shongweni, Durban. It was established in 2010 in response to the orphan crisis in KZN, South Africa. It exists today as a vibrant community where children’s stories are being rewritten, from stories of hopelessness and despair to ones of love, belonging and a bright future. Visit the website to find out more: www.inganeyami.com

When you buy an IY Apparel product you become a part of the Ingane Yami story of hope and changed lives.